• Phone: (408) 314-4519
  • Email Address: info@socialentellus.com

Methodology

Recognizing the deeply personal aspects of your business and the unique needs of your target audience, we create and deliver campaigns that attract engagement and motivate conversions. Our results are specific, measurable and timely—and positively impact our partners' businesses where and when it counts.

1. Analyze

A successful online marketing campaign requires an intimate understanding of your business and your customers. Our strategists get inside the heads of your target audience, discovering what makes them tick, and ultimately buy. We combine extensive research with comprehensive audits and buyer persona development to maximize your online marketing investment.

2. Strategize

Orchestrating an online marketing campaign is both methodical and intuitive. By identifying keywords and segmenting your target audience, we build a seamless narrative that tells your story. We identify specific channels and industry influencers in order to drive traffic, convert more leads and close more sales.

3. Create

Online marketing campaigns require unique, focused and thought-provoking content that stands out. We custom-build a team of authors, industry leaders and media professionals to create content that distinguishes and validates your brand with your intended audience, establishing you as a leader in your industry.

4. Optimize

By blending content with your unique brand experience, we are able to focus your narrative and align it to your customer’s purchasing cycle, maximizing search engine traffic, improving lead conversion and increasing social media shares and likes in a quantifiable way.

5. Publish

We don’t publish content in a box using push-button, automatic marketing machines; we understand that online marketing is dynamic. Using our proprietary techniques and nurtured relationships, we get your unique story into influential places at the right time, cutting through the noise to make your brand relevant and credible.

6. Promote

Great content is worthless if no one sees it. Utilizing key influencers, media contacts and focused advertising campaigns, we promote your content, creating conversations and encouraging engagement with your brand. This motivates your customers to share, comment and link back to you.

7. Measure

If you measure it, it can be improved. At Social Entellus, we are big on measuring every important aspect of your campaign. Only this level of rigor will let you know if you are actually getting a return on your investment.

8. Fine-tune

There is no such thing as set-it-and-forget-it online marketing. Our integrated campaigns are dynamic and continually changing. We actively review your KPIs and metrics, fine-tuning your campaign to deliver the results you need.

Questions?

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